The Human Factors of Wayfinding at Target: Visual Storytelling

Video Editing | shooting | Visual storytelling 

This short video, shot entirely with an iPhone 6, tells the familiar story of the challenges of finding particular items at Target. Instead of showing physical, emotional, and cognitive human factors separately, or with separate events, this video seeks to encompass all of them into a single frustrating experience.

Carnegie Mellon University | Instructor Bruce Hanington | iMovie, Adobe Illustrator | Timeline: 2 weeks